Brand awareness also helps to introduce new products or sell the current ones faster as the company needs to spend less money on advertising.
Most fast food companies offer the usual options such as hamburgers and chicken, while a smaller section of the market offers Pizza, Mexican food and sandwiches. China has an ageing population, and this presents opportunities for products such as tea, coffee and confections, and other types of food and drink that are popularly consumed by middle-aged and elderly citizens.
The company can identify better ways of performing tasks, managing restaurants or hiring new employees and can achieve huge gains by implementing these best practices in its vast network of restaurants.
Wide audience reach does not only help the company to target more customers and increase brand awareness, but also to introduce new services, such as home delivery. Regardless of the company or establishment, the current general trend is to serve a large variety of different foods and to cater for the many different preferences of the Chinese consumer base.
This case study includes: Outlets are placed in areas of high footfall, areas that are easily accessible to the consumer and areas that have an optimum demographic.
The company is able to deliver interesting new products and services, including the McCafe which offers a sit-in and drive-thru cafeteria service. The corporation knows that this industry is very much a service industry, and they appreciate that the relationship between customers and staff is important.
The corporation is well known for its fast service and for its efforts in recent years to diversify its menu range to make their options more appealing to a larger number of customers. This adds to the changing lifestyles of people in China, which is changing the peoples eating habits and making them more open to Western cuisine and fast good.
Popular menu options include the Quarter Pounder, Big Mac, Happy Meal, Egg McMuffin and Chicken McNuggets, as well as a large range of other menu options including fries, chicken sandwiches, salads and sundaes at reasonable prices that the majority of people can afford.
Each has their own share of the market and their own way of attracting the customer, and market share is mainly defined by food categories.
Huge gains from implementing best practices. The fast food industry has exploded in presence and popularity in China in recent years. The brand value is closely related to the brand recognition and reputation.
These two corporations have the highest number of outlets, though competition from other fast food companies is increasing, including companies such as Burger King, Pizza Hut, Mos Burgers JapanStarbucks, California Beef Noodle King and Yoshinoya. Market power over suppliers and competitors.
Interbrand  Few direct competitors have such a valuable and recognizable brand, which strengthens the company. Access the full analysis The aforementioned weaknesses do pose a number of threats.SWOT analysis of McDonald's (5 Key Strengths in ) Ovidijus Jurevicius | September 13, This McDonald’s SWOT analysis reveals how the most successful fast-food chain company of all time uses its competitive advantages to continue dominating fast-food industry.
Mcdonalds Case Analysis Time Context. McDonalds Case Analysis The most important general environmental factors to be considered for the industry and McDonalds include its demographic, sociocultural, global, and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry.
PART 6 Strategic-Management Case Analysis How to Prepare and Present a Case Analysis CHAPTER OBJECTIVES After studying this chapter, you should be able to do the following: 1.
Describe the case method for learning strategic-management concepts. 2. Identify the steps in preparing a comprehensive written case analysis.
3. Essay Mcdonalds and the Hotel Industry Case Study Analysis most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark).
This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. View Homework Help - Case Study from MBA at University of Perpetual Help System DALTA - Las Piñas. Case Study Mcdonalds Philippines The Journey of George Yang Time Context or Time %(2).
This case study includes: a company profile of McDonald’s; a situational analysis; a SWOT analysis that performs an investigation on internal and external circumstances of the fast food chain in China and Hong Kong; an identification of some of the problems that the chain is facing in China; possible solutions to the identified problems.Download