Appendix Create an appendix for miscellaneous documents, such as marketplace research, key player biographies, list of references, a screen shot of your website or sample ads. Organize Your Document A business plan should contain a cover sheet, contents page, executive summary, specific sections and an appendix.
You will justify your assertions and provide support in the main body of the document. Include a budget in a spreadsheet form for investors to review. Your secondary target customer would be a budget-conscious senior. Use demographics such as gender, age, ethnicity, income level or location.
You can sell in big box stores, through boutique retailers, online, via direct mail or catalogs, with TV advertising and call centers, or with stores you own. For example, your primary target market for a low-cost restaurant might be families. The contents page should include the headings for your special sections and subheads to help break the information into more manageable areas.
Using a variety of free resources, you can create a document that will help you attract investors, launch your business and guide you through your first year. Use this section to make it clear to the reader what you are selling.
Marketplace Overview Use this section to discuss the need or demonstrated desire for your product or service in the marketplace using examples of existing retailers and products or services. For example, in your marketing strategy section, subheads might include "customer profile," "distribution channels," "pricing," "advertising," "public relations," "website, promotions" and "monitoring.
Refer to your customer demographics to explain why you are selling where you are selling.
If you are using the plan to seek funding, include the investment cost and potential return. Include what the product or service is, who the customer is, where you will sell it and any examples of similar products and financial projections.
Create a primary and secondary target customer.
If you have an accountant, have him review your financial projections. Include conservative and optimistic projections to let potential investors see different possible scenarios. Lay out your advertising, public relations, online and promotional marketing strategies, and finish the marketing section with information detailing how you will monitor your marketing activities to see how they are working so you can make necessary adjustments.
Do not sell the product or service with too much detail in this section.A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it.
If you jot. Oct 23, · The marketing and sales plan section of your business plan details how you plan to reach your target market segments, how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success/5().
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